Dental patient marketing has seen a lot of changes over the past few years. Today, we are firmly set in the world of online marketing, and it doesn’t look like it’s going to stop anytime soon. In fact, some forms of online marketing have already been replaced with newer forms of online marketing. However, there will always be some types of online marketing that will have a place in today’s industry. One of those is email. Despite the fact that it’s been around for a long time, it can still be used in today’s online dental patient marketing. Find out how here.
Use it to reach more people
One of the biggest advantages of email today is its ability to reach more people. As long as your email subscribers are genuinely interested in your content and your dental services, all you need to do is tweak your marketing strategy enough to make sure that it gets to the right people. In this case, one of the main reasons why email marketing is as effective as it is is mainly due to mobile users.
A large percentage of mobile users access their emails through their mobile devices, on their way to work or while they’re on the go. Email is more likely to reach them since they check their emails on mobile, during their downtime.
It’s easily automated
For dental practices that find maintaining a dental marketing plan to be too much work, you’ll be pleased to learn that email marketing can be fully automated. You can preload your content and set a schedule for it, and it’ll take care of the rest. This automation also makes it easier for you to plan out your content ahead of time to help guarantee its effectivity in your marketing.
Personalization means higher conversion rates
When you get your subscribers’ information, you should be using this to help personalize the emails that you’re sending out to them. Even something as small as specifying their name in the emails that you send out can go a long way in how it affects your subscribers. It’s been observed that personalization can lead to higher conversion rates, so this is definitely something that you need to incorporate into your online dental marketing strategy.
You can easily measure this
A huge advantage of email in dental patient marketing is the fact that it is easily measured. This makes is much easier for you to tweak your marketing strategies according to what your data is telling you.