Many dentists know that it is important for them to market their practices. However, a huge number of dentists still don’t follow the rules about marketing. Studies have found out that dentists lose 80% of their potential customers because they are not marketing to the right audience. This is why it’s important to hire a dental marketing company because these agencies are very specific at who they are targeting with their campaigns.
A Marketing Company That Specializes In Dentistry
Are you hiring a general marketing company or a dental marketing company? There’s a big difference between these two companies. A general marketing company will know a lot about different industries. They know how to promote various kinds of businesses.
But this is not what you need. What you should look for is a specialist marketing agency that has vast experience in promoting and advertising the dental profession and practices. Coupled with the techniques that they honed through their years of experience, these agencies will bring the right audience to your dental clinic.
You don’t want to be someone else’s guinea pig. A general marketing company who has not handled a dental practice might experiment with their techniques and campaigns to market your profession. You need a company that knows what needs to be done and can identify the challenges that your dental profession faces.
A Marketing Company That Knows Local SEO
You don’t need a marketing company that will use hundreds of different keywords to put your website on Google‘s top search results. You don’t need a general marketing company who knows so much about SEO but not about local SEO. Dentists are local businesses. They depend on the businesses that their local audience can provide. They market to the local community.
They engage with local citizens. Aside from the fact that they need, in the future, to expand their profession to other cities and states, what they most need now is to promote their profession to the local community. Thus, they need a company that has local SEO on its focus.
A Dental Marketing That Uses Different Marketing and SEO Tools
SEO is a complicated business. Any marketer who will tell you that SEO is a sure thing and that he can assure you that your website will be placed high on Google’s search result is fooling you. There is no assurance when it comes to search engine optimization.
You might be using the proper keyword for many months now, but it is no guarantee that your page will be on top of Google‘s search results. However, with the use of the proper tools, a dental marketing company can make assurances that your website will slowly improve its page ranking.
For reference, you should be looking for tools like SEMRush, BuzzSumo, Moz Local, Ahrefs, etc.
Hiring the right dental marketing company is the single best thing you can do for your dental practice. You need to pour your resources into it.