When it comes to your dental practice marketing, there is no secret that you have to do what you can to help make sure that your marketing succeeds for your dental practice. Because of this, you should be at least familiar with the different types of online marketing strategies that you can use for your dental marketing strategy.
Today, video content is one of the most highly sought after forms of content. In addition to this, social media is one of the most popular platforms used for dental practice marketing. So what happens if you combine the two? Find out how to use videos on social media here.
Create short, quality videos
Videos that are being used on social media require a few changes from videos that you create for other platforms. The most important thing that you should always remember about social media is that social media users tend to have very limited attention spans. This can easily be attributed to the seemingly endless amount of content that is found on social media.
As soon as you scroll down to the next post, there is already something new, waiting to get your attention. Because of this, you should make sure that you create videos that are short enough that they won’t get bored, yet interesting enough that it manages to keep their attention for the entire duration of it.
Hook them in
As we’ve mentioned before, social media users tend to have very limited attention spans, so you need to hook them in from the get-go. The first few seconds of your video are the most crucial, and you should be using these to grab your audience’s attention. You only have the first few seconds to get your audience invested in watching the rest of your video.
Focus on storytelling, rather than selling
While your social media videos are meant to help with marketing your dental practice, you also have to be wary about the kind of message you’re sending to your audience. Like it or not, people don’t like being marketed to, and they even resent this.
When you’re creating social media videos for your dental practice marketing, avoid coming off as someone who is trying to sell the audience something, because this isn’t going to work well. Focus instead on the storytelling aspect of your social media video and guide your audience to being interested in your services through this without actively selling them anything.