It is no secret that the world of dental marketing has gone through quite a number of changes, especially in the wake of the emergence of online technology and its introduction to the marketing industry. When it was first introduced, there was a flurry of activity as everyone wanted to use this for their own marketing strategies.
Right now, a lot of people are using social media to boost their online dental marketing strategy, and for the most part, it is doing quite a lot of good for these dental practices. However, this is leading dental practices to believe that they can do their own online marketing now, since it’s all on Facebook, and it’s free, to boot! To help you understand this better, here is what you need to know about the reality of “free” Facebook marketing.
Algorithms make it hard to go viral now
As we’ve said before, it was quite easy to increase your dental website’s visibility with a single post. As long as it was creative and interesting enough. However, as social media marketing got bigger, the platforms had to amend their algorithms to accommodate the influx of social media content.
As a result, it is now more difficult to widen your social media post’s reach without running an ad campaign to boost its visibility. Like it or not, this is the reality that all social media marketers have to face. No matter how interesting your content is, it is impossible to get it to a wider audience through organic methods of marketing.
Facebook is after ad money
Another reality that you have to face for your online dental marketing is the simple fact that Facebook and other social media platforms are after ad money now, which means that they’re more likely to incentivize posts and profiles that make use of paid ads for their marketing. Every social media platform is taking advantage of the popularity of social media marketing, and Facebook is no different in this regard.
When done right, a paid Facebook ad can boost sales and conversions significantly
However, you should not despair. Even a Facebook ad is still significantly cheaper than a traditional method of marketing, and it can give you the kind of reach that your online dental marketing needs. Not only that, but Facebook has the tools that you need to market your content and services to as specific an audience that you need to get it noticed to help boost your site conversions.