Running a dental practice is undoubtedly, a lot of work. Nowadays, not only do you need to worry about your patients and staff, but you need to figure out how to get people through your door. This is where online dental marketing strategies come in. Word of mouth and the Yellow Pages isn’t enough anymore to get your dental practice noticed, you need to put in the effort to market your dental practice, especially online.
However, with all of the work that you’re putting into this, you’re going to want to make sure that this succeeds. How do you go about measuring the success of this? Find out how to measure the success of your dental marketing strategies here.
One of the biggest misconceptions that you’ll find in the online dental marketing industry is the idea that the most important metric is website traffic. After all, if plenty of people are visiting your website, that’s all that matters, right? The truth is, one of the most important metrics that you should be keeping an eye on is your site conversion rate, as this is what tells you if your website or marketing is working.
Source of traffic
While website traffic rate isn’t all that important in the big picture, it does play a role in your online marketing. More importantly, you’re going to want to know where a majority of your traffic is coming from, which is where the Source of Traffic metric comes in. it’s always a good idea to understand where your website traffic is coming from so that you know which marketing methods are working for you and which ones need some additional work.
When users visit your pages, it is usually from your various traffic sources. In addition to learning where your traffic sources are the most successful for your business, you’re also going to want to know what pages generate the most traffic. This is especially important if you’re running a content marketing strategy, which helps you figure out which content pages are working and which ones aren’t.
Time spent on site
On average, users only spend about 15 seconds on your site if they can’t find what they’re looking for. Using website analytics to understand how much time is being spent on your website page is a good way to see how successful certain marketing strategies are.
A high bounce rate spells trouble for your dental marketing strategies. The higher your bounce rate, the less time users are spending on your website, which means there might be a problem with your website as a whole. Make sure to check up on this once in a while to make sure that there are no issues with your site or your marketing.