Are you aware that your dental patient marketing strategies might actually be harming your dental practice than it is helping it? Do you know that your marketing strategy may not be as effective as you think it is? When your dental practice generates patients, it does not necessarily mean these patients are the product of your marketing strategy.
So, how do you know that your strategy is helping and not harming your dental practice? First, you need to know who your target audience is. Who is your patient? Where does he stay? How much does he earn in a month? Do you have to convince them to get a dental treatment or are they really careful about their dental health? You need to create a persona of your regular patient in order to understand your market. This is the only way for you to know if your strategies are working for them or not.
Next, you need to see your dental practice from your patient’s viewpoint. Are you the kind of dentist who explains dental procedures well? Do you come off as intimidating? Do you look like someone who will judge patients because they have tooth decay? Are you someone they can tell about their fears of getting a root canal?
If you look intimidating for people, this might work against you if you’re in the dental profession. You need to see yourself the way your patients see you. A lot of your dental patients depend on the impression they get before deciding to have a dental procedure done in your clinic.
If your strategy involves social media and the internet, it is very easy to measure its success. What you need are tools to determine whether the patients who are inquiring about your dental practice are coming from the strategies you employed on social media. Once this has been determined, that’s the time that you can make the decision of continuing or discontinuing a marketing strategy.
After that, make an assessment of the strategies that you employ. This includes doing a market survey to know if the strategies are targeting your patients. If you decide to discontinue a strategy, make sure that you will have something in place for it.
A business or profession cannot survive without some form of marketing strategy whether online or offline. You cannot go one day without doing something for your profession or business. So, if you’re going to eliminate a dental patient marketing strategy from your marketing lineup, make sure you’re ready for another plan.