It is expected that by 2021, the dental industry will be worth around $36.8 billion. Want a piece of that pie? You need a dental marketing plan for social media right now because the battle for that huge profit will most happen on platforms such as Facebook, Twitter, and Instagram.
Your potential patients are on social media, browsing through news feeds, photos, videos, and links. They are lounging around on their sofa, talking with their friends via Messenger or writing emails for work. They are not walking around the town plaza looking for a dentist for that numbing pain they feel in their molar. When people need a dentist, they search on Google or Facebook or Instagram. That’s how powerful social media has become in the past decade.
Quell Their Fears
More than 15% of your target population are afraid of dentists. They fear the thought of sitting on that chair and having a dentist prod their teeth and their gums. The fear of dentists has become, in fact, a laughing joke in movies and inspired several memes on social media. You can use the same platform to explain to any prospective patients that there’s nothing to fear about having their teeth cleaned or going to the dentist regularly.
Rarely will you find patients going to the dentist because it’s routine for them such as it’s routine for them to have their blood pressure and hearts checked. Patients go to the dentist when the pain is unbearable and the problem has worsened. People put off going to the dentist because they fear the pain that’s misconstrued to be a dentist’s fault.
Establish Better Relationships
Create a relationship with your patients by posting user-generated content for your dental marketing. If a patient tags your clinic on a check-in post or an image of him inside your clinic, don’t hesitate to ask if you can share the post to your followers. Clients love it when companies repost and reshare their content.
You should also post friendly content on your social media profiles, as well as respond to comments, questions, and inquiries. You want your audience to know that you care about what they think of your dental practice.
Competition is tough in the dental industry. How do you rise above your competitors? You should demonstrate your expertise on social media. Take the time out to write a blog that discusses dental health. Post links and videos discussing various oral health problems. When there’s an update about a dental treatment, talk about it on your social media pages. Let your audience know that you are an authority when it comes to dental information.