One of the keys to a successful dental marketing strategy is a positive patient experience. No matter how well-developed your website is, if your customers have a poor experience with your practice, then your marketing will definitely take a hit.
Always keep in mind that the focus of any dental practice is the patients, so a positive experience should always be the main priority of your dental marketing strategy. Read on to find out more about how negative press and patient experience can affect the outcome of your marketing strategy for your dental practice.
Patients have a platform to voice their opinion on
First and foremost, the most well-known way that negative press and experiences can affect your marketing is the fact that when a patient has a negative experience with a dental practice, they are more than welcome to post about it online. Social media and other online platforms have made it very easy for anybody with an account to post their reviews online. If patients are posting consistently negative experiences about your dental practice, this can affect the overall value of your social proof, which can affect your marketing strategy.
Word-of-mouth is still social proof
In industries like the dental industry, social proof is one of the most effective ways of getting new patients to your practice. If your previous patients have had negative experiences with your dental practice, then they may inform their friends and family about their less than stellar experience with your practice. This has more of an effect compared to any other form of social proof, so this can go a long way in affecting your chances of getting new patients.
Your patients might leave you
Another way that negative press can affect your dental practice is that enough of it can cause your existing patients to eventually leave you. Enough negative reviews can lead to patients choosing to leave your practice, which can then affect your practice’s future. It is much easier and cost-effective to retain patients than it is to obtain new ones.
What can you do about it?
Now that you know that negative patient experiences and press can affect your dental practice, you should be taking active steps to prevent this. You can gather reviews from your patients and ask them for anything that you can do to improve their experiences at your dental practice. Make sure that you remain polite and friendly, even when dealing with negative feedback.