Every year, thousands of dentists join the workforce as they pass the licensure exams. This means more competition for the same market. How do you differentiate yourself? If you’re a newbie in the industry, you do as many have done before — you hustle like there’s no tomorrow, starting with developing a website with dental SEO and sound marketing strategies.
Here are the 7 tips that can guide you into designing a website that’s SEO-friendly:
Use Local Keywords
Also called geo-modified keywords, these are highly specific keywords that have high returns. Focus your dental SEO in using local keywords that your target market will use when searching for a dentist in your area. Using geo-modified keywords increases your chances of being discovered. They also have less competition and have more conversions.
Ask for Reviews
If you sense that a client was satisfied with your services and products, don’t hesitate to ask for a review. These reviews are great at attracting other potential clients and they also help in the ranking position of your website on Google.
Make sure that your website is optimized for mobile devices such as smartphones and tablets. Otherwise, people-on-the-go won’t be able to have the web experience that you want them to have. They will also navigate to another site if your website doesn’t appear as aesthetically presentable on mobile devices. Remember that a large portion of the population is accessing websites through mobile phones, so this isn’t something you can neglect.
Start a Dental Blog
People are looking for relevant information regarding dentistry, dental procedures and services, and dental insurance. Make your website a hub of information using your expertise in the subject matter. When writing content, think like a dental patient—what do you need to hear from your dentist? Incorporate keywords into your content and try to make them as long as possible because Google loves comprehensive articles.
Make Your Site Load Faster
If your website has a high bounce rate, your site might be loading too slow for web visitors. You only have approximately two to five seconds to get your webpages to open. Otherwise, most web visitors would close the browser and open another website. The size of the images on your site could be affecting the loading speed. Optimize the images if that is the case.
Claim Your Google My Business Listing
GMB signals Google that your dental practice is a legitimate business. This is great for dental SEO. Make sure to provide as many information as you can about your business in the listing. Google will use this information when it shows the listing to web visitors who searched for dentists in your area.