In 2011, eBooks profited a total of $2.31 billion. Pundits expect that this number will triple by the time we reached 2018 and boy, were they right. But eBooks are not only being written by experts now. They are written by content marketers, too, even in the field of dental marketing. When you factor in the sales of eBooks on platforms like Amazon, you would wonder why marketers have, for so long, ignored the marketing benefits of eBooks.
The best thing about using eBooks for your marketing strategies is that they don’t feel like a marketing tool at all. It’s like offering your company’s expertise to an audience that needs that particular information.
You can even turn customer testimonials into case studies, proving why your products or services are worth their prices. Sure, you can hard-sell a product or a service on an eBook, but most eBooks are used for soft marketing tactics; subtly promoting a company to the customers who are eating up the information written in the book.
An eBook exists to build awareness for a brand and boost your dental marketing. If it doesn’t do that, then it has no use to the company. When users read eBooks, they think of the company who published it as the authority on that subject matter. That’s why it’s important to write and publish more than blogs, which are now being considered as “thin” content.
They want information from experts and publishing eBooks makes it seem like you, the business owner, are an expert on the products and services you are selling, as well as the industry that you are in.
Offer Valuable Knowledge
The eBook should be about the product or service that you’re offering. That is secondary. You shouldn’t also divert off-topic. Do not talk about a subject matter that isn’t connected to what you are offering.
Talk only about the subjects that can be co-related to the products and services that you’re offering. Use the eBook to educate and inform your audience. You should spend time thinking about the content and how it can entertain, teach, and captivate your audience.
The best thing about eBooks is that most of them are completely free. They can be downloaded straight to your customers’ mobile phones so they can read it and come back to it later on. They are convenient. They can be carried to anywhere and they are easily accessible.