When it comes to your dental practice marketing, it is no secret that if you want to see good results, you’re going to have to invest in it. Not only are you expected to invest money, but time, resources, and effort will be needed as well. Because of the overall cost involved in a dental marketing strategy, plenty of dentists tend to be hesitant with hiring a professional marketing company for their dental marketing.
However, if results and conversions are what you’re after with your marketing, you should know that hard results like new patients may take some time to be visible. But fortunately for you, there are other ways to measure the success of your dental practice marketing. Read on to find out what these are below.
Of course, if you want to see how well your marketing is working for your practice, you should go right to the source, which is your patients. It’s a simple matter of asking the patients themselves. This is beneficial in a number of ways.
For one, patient feedback will help you determine if your dental marketing strategy is working, and it has the added benefit of being used to boost your dental marketing. Of course, to do this right, you have to learn how to ask patients for their feedback first.
If you have a full dental marketing strategy going on, then chances are, you already have a social media presence that you can take full advantage of. You can use this to ask patients to leave reviews on your social media, which can be easily seen by any potential future patients, which can boost your marketing.
In addition to this, you can even ask for patient feedback inside your office, through the use of patient surveys. This allows you to get immediate feedback from patients after they come in for dental treatment.
However, no matter your chosen method, always make sure to remain polite and courteous to your patients. Nobody wants to leave feedback for dental practices that force them to do it and are rude about it. You should also remain professional when it comes to dealing with patient reviews.
If someone leaves a negative review, always remember to maintain your professionalism to avoid a negative image of you and your practice, especially online. The best way to deal with negative reviews is to talk to them in private and respectfully ask for clarification and additional information on things that you can improve.
A simple way to determine if your dental practice marketing strategy is paying off is to simply check online. For example, if you’ve been using SEO for your marketing, then you can check out your online rankings, simply by searching the keywords that you’ve been trying to rank for.
The great thing about online marketing is that it gives us the tools that we need to stay on top of our marketing strategies. Social media and online reviews are something that can be easily scanned and measured to determine how well your dental marketing strategy is doing for your dental practice.