When it comes to the different digital marketing methods available for dentists, dental SEO tends to be one of the more intimidating ones. This is because SEO seems very highly technical compared to the other digital marketing methods, with how much analysis goes into a single SEO strategy.
However, you should know that SEO doesn’t have to be as scary as it seems to be. If you’re in the market for a new dental SEO strategy but you’re a little intimidated with what might be expected from you, here are some simple SEO methods that you can use to get started that still give you the results that you’re looking for.
Create high-quality, long-form content
While it seems like the core of SEO is numbers, analytics, and keywords, in reality, the core of a strong SEO strategy, is, and always will be good quality content.
Out of all of the things that you can be doing to improve your SEO, creating high-quality content is one of the best ways to boost your SEO without having to pay for an expensive marketing company or having to do too much work.
The reason why this is is that it good-quality content is one of the most important factors involved in getting your website to rank well on search engines. This is because quality content is the priority among search engines when it comes to determining website rank since there is a stronger emphasis on user experience nowadays.
Improve your site load speed
Another simple step that you can take to help improve your dental SEO is to improve your site’s load speed when users visit your website for the first time. The reason why this is a priority is that if your dental website takes a while to load compared to your competitors’, you may see a spike in your website’s bounce rate.
A “bounce” happens when a user visits your website and doesn’t interact with it in a meaningful way. While bounces are pretty much par the course for any website, an abnormally high bounce rate is definitely a cause for concern as this will affect your website rankings negatively.
One of the factors that can affect a bounce rate is site load speed, so if you’re looking to improve your site rankings, then you should take a look at your site’s load speed and see what you can do to improve it. A lot of the time, a site’s load speed is affected by website elements that may be slowing down your site’s load time.