When you’re just starting out with your dental marketing, it can be pretty overwhelming with all of the options that are available to you. Even if you choose to work with a dental marketing company, there are so many choices for you to pick which can potentially help or hurt your dental practice.
If you’re at a loss as to what dental marketing strategy to choose, you should always go back to the basics for a strong foundation and build your dental marketing from there. Learn more about the simple dental marketing strategies that you can use to market your dental practice.
List your practice
Of course, one of the first things that you should do for your dental practice is to make it easier for users to find your practice online. Even if you don’t make use of SEO, content marketing, or other complicated forms of digital marketing, you should, at the very least, claim your dental practice on search engines.
Google My Business is an online service run by Google that allows business owners to claim their businesses online and create listings for them. The great thing about this service is that it can do so much for your practice even if you don’t make use of other forms of dental marketing.
You can list updated information such as your website, current address and contact information, and even the peak times for your dental practice. All of this information can already go a long way in helping users decide whether or not to choose your practice for their dental needs.
One of the most significant things that digital marketing has given to smaller businesses is the ability to market their businesses despite having a much smaller marketing budget. Social media is one of the most popular, cost-effective forms of dental marketing that are very much in use nowadays.
The great thing about social media is that it allows users the ability to have a direct channel to the businesses that they patron, which helps them get the answers and information that they’re looking for as soon as possible.
This platform also allows dental practices to reach a much wider audience with very little effort and a smaller budget, which gives them a higher ROI.
Basic SEO and SEM
Of course, if you’re going with the basics of dental marketing to help boost your dental practice, you should still consider the use of SEO and SEM to help your dental website rank better. There are plenty of keyword research tools that you can use to get a headstart on deciding what keywords to use for your SEO strategy. SEM helps your site rank better by having you pay for ads that come up when users look up the keywords that you’re trying to rank for.