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When we say content is king, that doesn’t mean putting the right dental SEO keywords on the on-page articles only. There’s a whole lot that’s going on in a webpage before it can rank on Google. There are hidden HTML attributes and metadata that you can use on the backend of a webpage. These are useful signals that will guide Google and other users in finding your website or webpage.

One of the most important parts of those metadata blurbs is the meta description. These are short descriptions of a webpage. They appear on search engines such as Google as part of a snippet of the page. When the cursor hovers over the title of the page, this blurb will appear.

Write a Meta Description for Every Webpage

You should create a meta description and title tag for every landing page and blog post you publish. If you have already published your pages, start recreating the meta description of each page, starting from the most important pages. You may want to adopt a new content management system—WordPress with Yoast Plugin. Once the plugin has been activated, you will have access to feature boxes where you can add a custom title tag, slug, and meta description.

Meta Descriptions Cannot Be Duplicated

Meta descriptions must be unique for each landing page and title tag. You cannot use the same language and words for this blurb. You can check this using Alexa’s SEO Audit Tool. The tool will give you a rundown of your site. There’s a section there called “Duplicate Meta Descriptions” where you can see how many pages of duplicated content you have.

They Should Be Between 135 and 160 Characters

There is no golden rule or formula for how long a meta description for your dental SEO should be, although experts advise that they have to stay between 135 and 160 characters. The length of meta descriptions varies according to the screen size, the device type, and other technical factors.

Meta Descriptions Should Be Free of Double Quotation Marks

Meta descriptions cannot have quotation marks. Since the language being used here is HTML, there should be nothing in the descriptions that will break that language. The presence of quotation marks will cause problems in the meta descriptions.

Treat Your Meta Descriptions Like an Ad

There should be a call to action. The meta descriptions in your dental SEO should guide your potential customers in the journey of finding your webpage. Include a call to action such as “read more here,” “learn more here,” “get the answers you seek,” and “know more about [the topic] here. “