If you’ve been working with dental marketing for quite some time, you are probably familiar with how much dental SEO tends to fluctuate, making it difficult to keep up with the current SEO trends. This is not anyone’s fault, however.
SEO is one of the oldest forms of online marketing that is still very much in use today. When SEO was first introduced, keyword stuffing was a very popular form of blackhat SEO that managed to drive websites to the top of search engine results with very little work.
As SEO continued to evolve and the algorithms changed, it now takes quite a bit of work to make sure that you rank for the keywords that you’re targeting. In order to give you a bit of an edge, here are some dental SEO tips that are not that well-known which can be used for your marketing strategy.
Monitor keyword activity
As important as keywords are to your SEO, quite a lot of people don’t really know what to do with them outside of shoehorning them into their content. Keywords are the basic foundation of your SEO, so it’s important that you do what you can with them.
One thing that you should definitely be doing with your keywords is monitoring their activity in terms of volume and popularity. Remember that you choose the keywords that you want to rank for and if the keywords you choose aren’t really being searched by your target audience, then you’re going to be wasting your time.
Monitor the activity of your keywords to make sure that the keywords that you’re trying to rank for are still highly relevant to your website.
Research the trends
Another thing that you should definitely be keeping an eye out for is the current industry’s trends. Remember that content is one of the primary foundations of your dental SEO strategy and if you’re looking to come up with good content that people will be interested in, then you should definitely be taking a look at the current industry’s trends.
This will give you a good idea of the kind of content that your target user base is currently interested in. You should also be taking a look at the kind of content that your competitors are putting out, as this will give you an idea of what topics they’re not covering and are still highly relevant to your industry, which can help drive site traffic.