Social media dental marketing strategies have perhaps forever changed the way we attract patients to particular products or services. As a dentist, your primary goal is to make people aware of your dental practice. Next, you need to convert these people into actual customers who will come to you because of their dental needs.
Constantly updating your profile pages on Facebook will allow you to not only reach out to your customers, but it will also help you finetune your strategies. By reviewing and tweaking the way you use Facebook as a channel of your marketing strategies, you will be able to identify which campaigns work and which don’t.
Ensure all information is correct
Your Facebook page should contain all the correct information about your practice—address, phone number, email address, website, and office hours. You should be accessible at all times. Make sure to have your smartphone with you so your official page is always logged on. While that seems to be stressful—bringing your “work phone” while you dine with your family—this is a sacrifice every successful dentist has done in the past.
Post engaging topics
Your posted topics don’t always have to be about dental problems, oral hygiene, and dental products and services. It can also be mundane and something casual and offhand. Engaging with your customers doesn’t mean talking to them nonstop and selling your products and services.
They’ve heard all that before. What they want to hear is something that separates you from the rest of the pack. You can post a viral meme, a question, a link to an interesting topic, photos, and videos.
Use only real photos
You don’t need to buy the most expensive camera on the market. What your Facebook page needs are authentic photos. These photos have to be real and not staged. You should take photos of the dental clinic, as well as your staff, so customers can familiarize themselves.
If there are satisfied patients who are willing to take a before and after photo, then so be it. No matter what kind of media—whether photos, videos, or audios—you post on social media, there will be a profound impact if these are fake.
Facebook is almost the primary source of information for everyone. It’s hard to run a dental practice or execute dental marketing strategies without the benefits that Facebook presents. Maximize this channel’s potential and you’ll be on your way to success.