A long-tail keyword is a keyword phrase that is composed of three or more words for dental SEO. They target niche demographics rather than a mass audience. They are more specific and targeted. They are also less competitive than generic keywords with mass appeal.
The use of long-tail keywords allows a website to rank highly on search engines since there is less competition. These types of keywords are more likely to convert to leads and customers, and they also have both short-term and long-term benefits.
Keyword targeting strategy is composed of three factors: search volume (the number of times people searched for the keyword), competition (how easy or hard it is to outrank competition with a keyword), and relevance (the value of the information that can be found on your website).
While early dental SEO adopters simply use the keyword with the most volume, that strategy is probably not the best one to take today. Though the volume is still an important metric to rank the viability and importance of a keyword, it is not the sole factor why you should use a keyword in your blog post or video.
Because of the way search engine algorithms changed, we have also seen a shift in keyword generation. Before, it was easy to rank on Google’s search engine since there isn’t a lot of competition on the internet.
Many businessmen took a long time to adapt to the changes in digital marketing. Some came in so late in the game that they were hard-pressed to find a way to rank on Google’s search index.
Today, dental SEO is focused on relevance and competition. This gave birth to long-tail keywords. By using the right long-tail keyword phrase that is relevant to your business, you can gain a lot of traffic that can lead to sales.
While most businesses use a head keyword which millions of businesses are probably also using for their SEO, you can focus on creating a long-tail keyword that will be specifically targeted to what your audience is searching for.
The keyword “airconditioning” will generate a lot of results but with thousands of websites using the same keyword, how can you be sure your website will appear on Google’s top results? Changing that keyword into “how to clean airconditioning diy” will still generate a lot of results, but the number will be more manageable.
In fact, your website could even appear on top of the results page. Though many websites will still use the same keyword, the competition will be fewer compared to using just the head keyword.