The common person might think that when a company generates leads and sales, that means its marketing campaigns are effective and successful. But what success actually means for businesses differed based on their goals. A dental marketing company, for example, might have produced a viral video for a dental practice. The campaign might have increased the clinic’s reach on social media but if the aim is to increase organic traffic to the website, then the campaign, technically, failed.
Be aware of your goals
For the purpose of this article, let’s say your aim is to increase brand awareness on social media that will eventually lead to sales generation. A buyer’s journey has five phases: awareness, consideration, decision, adoption, and advocacy.
By identifying your goals from the beginning, you can create a marketing campaign that is designed to reach the milestones you defined.
Commit to a time frame
Not many people understand how important it is to set a deadline for the creation of a campaign. This allows the dental marketing company to measure the success of the campaign on a month-to-month and year-to-year basis and comparison.
Having a deadline will also create a sense of urgency and accomplishment. Every milestone reached will be celebrated and will make the marketing team work to accomplish more.
Determine success factors
A dental marketing company finds it easier to measure the success of a campaign if there are quantifiable results that should be achieved. Real numbers, based on an educated guess or a pattern of growth, help determine the success of a campaign.
Whether it’s to earn 1,000 more followers on social media or drive 10,000 new visitors to the website, it is important to provide success determinants in numbers.
Create a template
How can you know that a marketing campaign was successful? What are the guidelines that will tell you your campaign has reached its goals? Create a template that you can use as a standard to measure the success of the campaign.
Your template should include your initial goals, an overview of what happened during the campaign, what worked best and what you learned from it, and what didn’t work and the things you learned from it.
But remember that in setting the parameters of success, you must be realistic. That means following the SMART Goals template: specific, measurable, achievable, relevant, and time-bound. You would be hard-pressed to find success if your goals are gargantuan and impossible to achieve.