Dental practice marketing can squash the misconceptions we all have about a root canal. By crafting well-though-out strategies, dental practices can revolutionize the way people think and feel about undergoing a root canal procedure.
There is a reason why in many internet memes and Hollywood movies, a root canal is always perceived to be akin to being in hell. The procedure is most probably the most painful out of all dental services. Our teeth are sensitive enough as they are. Can you imagine if the pulp inside our teeth has been infected and needs to be removed?
The dentist will basically drill into your teeth and gums. Yes, it’s that painful. The misgivings we have about root canal lead to many cases of tooth decay and unaddressed teeth problems.
Some people prefer having to deal with the pain of a decaying tooth rather than undergo this minor surgery, even with local anesthesia and various other technologies now available to alleviate the pain caused by a root canal.
Make a video production
People like reading or watching reviews and testimonials about dental services. These help them prepare for what’s about to happen to them on the dental chair. A thorough discussion of the issues that surround a root canal will help alleviate the fears of the patients.
Make sure that video production is made in such a way that it would not bore viewers with too many technical details. Focus on explaining the pros of a root canal and the various methods that dentists use for it to be pain-free.
Attend trade seminars and exhibits
People who are interested in the dental field and industry will attend these seminars and exhibits. Even dental patients might be interested in knowing what kind of technologies are currently available.
Practically all major stakeholders in your dental practice are going to attend these seminars and exhibits. This is your chance to help clear out some issues and misconceptions about a root canal.
Campaign on social media
It is clear that social media play a crucial role in boosting awareness about a product or a service. The same can be said about improving the reputation that root canal has in societies. Post blog articles, videos, and interviews on social media so that your followers can learn about root canal and what causes the need for it.
Information drive will help address the issues that hound a root canal and hopefully, with enough of these on social media, people will begin to understand that not all they hear about the procedure are true.