Organic search is still one of the most common and effective ways that users are finding your dental practice. The best way to increase your chances of being found with organic search is through a well-planned dental SEO strategy.
However, there is no denying that a fully effective SEO strategy can take weeks, even months to work as needed for your business. One way to help boost your dental practice’s online visibility through online search while your SEO strategy is still being developed is through paid advertising. Here is a simple guide on how to use paid advertising to work with your dental SEO strategy.
Set a budget
Remember that the cost of paid ads depends on how many people click on them, so you need to set a feasible budget for your paid ads strategy. It helps to decide on your budget before deciding on a paid ads campaign. Determining your budget beforehand can help with your chosen campaign as well, as a set budget will make sure that you don’t have to keep adjusting your campaign to stay within a fluctuating budget.
Identify your keywords
Now that you know how much you’re willing to spend on your paid ads, it’s time to get to work. One of the first things you should do with a paid ads campaign is determining what keywords you’re going to target with your campaign. Remember that these keywords are what users are going to be using to potentially find your dental practice, so make sure that you choose keywords that are highly relevant to the services that you offer.
Determine your audience
In addition to choosing your keywords, you should also be determining who your target audience is going to be for your paid ads campaign. Remember that every click on your ads has to be paid for, so you need to make the most out of those clicks. In order to do that, you need to determine who your target audience is so that you can guarantee that everyone who clicks on your ads has a high chance of becoming a potential patient.
Work with a professional
As effective as paid ads are, it can be quite difficult if you’ve never worked with it before or if you simply have too much to do. In that case, you should hire a professional dental marketing company like Big Smile Marketing to take care of this for you. We can work with you to come up with a great dental SEO and paid ads campaign to increase your site visibility through organic search.