Do you know how hard it is to make a person stay more than five seconds on dental websites? If they cannot find any useful information or details on how to contact you and inquire about your dental services, they are likely to say adieu and leave you hanging.
Since a website is the face of our business, we put hours and hours of great care on designing it and making sure they are optimized for all kinds of devices—for laptops, smartphones, tablets, and more. But for your visitors, it will just take them five seconds to decide if your website is worth their time or not. This means you only have two to three seconds to impress visitors and grow interested in them.
During these few seconds, your website needs to be able to do a few things: grab their attention, convey the right message, make then want to stay on your site, and check every detail that can be found on your website.
Speed up the loading time of your website
A slow-loading website is one of the surefire ways to turn customers away. If your website takes more than two to three seconds to load, you have lost a considerable number of customers. Studies have already shown that people immediately leave a website when it takes too long to load.
What’s the loading speed they expect from your site? Roughly around two seconds. To make sure that people stay on your website, you need to make sure that your page will load quickly even before the visitors had a chance to take a quick look on your website.
Make a great first impression
The first impression is the last impression, a famous phrase said. It makes sense for online businesses because you only get one chance to make an impression on your visitors. If they do not like how your homepage looks like, they are less likely to revisit your site. It is very rare that an online business becomes successful even with an awful website. If you do see something like that, it’s luck and nothing else.
Make your website visually appealing by using complementary color palettes and combinations, images, and design. The aim is to capture the attention of your visitors without confusing them.
Put meaningful content above the page fold
A research done by Nielsen Norman Group showed that website users spend 80% of their time above the page fold. For you, this means you have to put the most important information on your page’s upper fold because your visitors are less likely to scroll down and consume the information on your dental websites.