If you’ve been working with a dental practice marketing strategy for a while, you are probably well aware of how technical the entire process is. Between analyzing site metrics and handling ads to determine which one works best for your business, it certainly is a lot of work.
However, you have to know that there is much more to marketing than online analytics and PPC ads. Remember that all of your online dental marketing efforts aren’t going to mean anything unless you reflect it on your dental practice.
One thing that you should be working on is the amount of time that you spend with your patients. Patients want to feel like you’re not rushing them and actually care about their well-being. Here are some tips for your dental practice marketing which can help you spend more time with your patients by speeding up certain processes.
Learn how to utilize your team
One reason why some dental practices are so bogged down with the appointments is that the dentist tries to handle everything themselves, from booking appointments to handling the actual appointments, of course.
Because of the act of trying to spread themselves too thin, this results in less face-to-face time with the patients. If you want to invest in your dental practice, you should definitely hire a team to take care of the other aspects of your dental practice.
By having them take care of appointment systems and patient information, this allows you to spend more time with your patients when they come in for their dental appointments.
If you’re looking to make the most out of a single patient’s appointment, it’s important to prep everything ahead of time. If your patients need test results and specific forms of treatment, it helps to have your assistant set everything up ahead of time in order to minimize the amount of time you have to spend setting up for the next appointment.
Being mindful of what your day’s appointments are going to need can go a long way in maximizing the amount spent with patients during appointments.
Maximize your appointments
One of the biggest issues that dental practices have with their dental practice marketing is patient no-shows. In order to help minimize the number of patient no-shows, try sending out patient reminders notifying them of their upcoming appointments.
Streamlining your patient appointments help maximize the amount of time that you spend with each patient as well as gives you a good idea of what needs to be done in order to prepare for the patients that you’re expecting for the day.