One of the things you have to learn as a dentist is dental SEO. Yes, the learning never stops. Even after you completed the units required by a dental college, you would still have a long way to go if you want your own practice to succeed.
The most common mistake made about dental SEO is using the right keywords. Fortunately, there is a way for you to learn and understand this better to help structure your content and bring your website on Google’s first-page results.
Make a list of dental products and services
The first thing you need to do is list down the products and services that your dental practice is offering. Each product and service area will be the starting point for your keyword research. What are some of the services that dental practice offers?
Dental checkups, teeth cleaning, teeth whitening, braces, dental fillings, root canals, dental bridges, dental crowns, and dentures are just some of the terms you need to list down. If you have other products and services being offered or sold, list them down, too.
Understand your dental clients
What is the motivation of your clients behind availing your products and services? It is because of tooth pain? Hygiene? Aesthetics? Understanding your dental clients and their reasons for paying for your products and services will help you identify the right keywords to be used for dental SEO.
For example, most people are afraid of dentists because of the pain that usually accompanies dental services. You can use the keyword painless tooth extraction or painless teeth cleaning.
Think about the terms that people will type on Google and use these terms as your keywords. Some people, for example, can’t remember the term braces so they describe what service they need. They will most probably use the phrase “straighten crooked teeth.” You can use this as your own keyword, too.
Use keyword and SEO tools
There are many tools available for doing keyword research but the best tools should show you the related terms and should give you an idea of how the web traffic is for those keywords. Some of the most popular keyword tools are Ubersuggest, keyword.io, and serp.com/tools/keywords.
These tools can help identify the common queries associated with your keyword. It usually takes the root keyword like root canal or cavities or tooth decay and finds a varied amount of keywords and search suggestions for related terms.