Clients are constantly barraged with a number of advertising materials. They are everywhere. No matter where we look at right now, we consume promotions and advertisements. This makes it hard for dental practice marketing because they need to tap new clients for the business. Creating a blog, though effective, is another challenging component of marketing a dental practice.
Since clients are worn out by constant advertising, you need to find a balance between discussing your dental practice on your blog and providing them information that is not just about what you are offering.
You have to be careful, however, because if you fail to discuss your products and services on a regular basis, the risk is even greater. You may alienate your potential market and your blog website will become irrelevant in the future.
Remember your blog’s objectives
Though the primary goal of every marketing strategy is to make a sale, this should not be the priority of your blog. Rather, there are three things you must focus on: provide useful information for the readers, show that you care about your clients, and generate links that will help your affiliated websites and your site as well.
Give, give, give
Never be thrifty with information. Be generous with giving resources to your readers. You can even help them with non-dental problems by suggesting information or websites they can visit, provided none of these are your competitors. Not only will this drive more traffic to your website, but you will also feel better knowing your blog is doing more than just dental practice marketing.
Offer something new
If you are going to write about the same thing that other blogs are writing about, there will be nothing that separates you from them. Your blog needs to stand out. It needs to have an audience of its own who will constantly want to learn new things from you.
Write something unique for your blog, so you don’t end up sounding boring and generic. Here are some great ideas: create an original infographic, post a video tutorial, share a success story of one of your clients, interview experts in the industry, find what customers want to know and answer those, promote a competition, and do an interview with your team.
Use your blog wisely
The primary purpose of your blog is to build trust and to strengthen your brand. It must generate traffic and organic clicks. But remember that you don’t always have to use your blog for marketing products.
You can also offer other information on your blog. These are the three types of blog posts where dental practice marketing is generally acceptable: product releases, events, and other updates.