Did you know that 80% of non-referral leads to dental practices come from search engines like Google and Bing? That’s right. If somehow, your dental practices don’t appear on the first page of Google’s search results, there’s a big chance no one will find out about your business. Dental marketing works in such a way that these campaigns will make you visible to your target audience. That is the essentiality of having a good dental marketing strategy.
There are several factors that affect the effectivity and the relevance of these campaigns on your dental practice. But, for the purpose of this article, let us discuss the four crucial ones that have a direct impact on the marketing campaigns.
Is it safe to assume that your dental practice already has a website? No? If you don’t have a website, it’s time to sign up for now. If you already have a website, check if it’s creating leads and appearing on Google’s search results (the first page!). Let us be direct. What your website needs is to be mobile-friendly, has fast loading time, secure, optimized for SEO rankings, optimized for conversions, and has clean code.
The primary goal of your website is to inform but it won’t be able to do that (even if you have relevant content posted) if your web visitors don’t think staying on your site is worth their time (because of slow loading time or unsecured connection).
Dental practices are local businesses. Local SEO will help you ensure that your business is appearing to the screens of people who are within your location. To do this, you must have a Google My Business and Bing Local page set up. Your accounts should have up-to-date and accurate contact information, You can also post photos of the street and your clinic to make it easier for people to find your business.
Five-star reviews of your blogs and your website will let Google and Bing know that your site can be trusted. You will have a better chance of appearing on Google’s first-page listing. Don’t assume that your clients will just finish with the services they availed of and walk away.
Most people these days leave reviews on their social media profiles and they even tag businesses so you’ll know what their issues are with your practice. Provide good products and services and you’ll be sure to receive five-star reviews.
Can any business survive these days without social media? You can connect with new patients and maintain relationships with your existing clients through social media. Constant engagement with your market will make your dental practice more well-known around your circle. You can also use Facebook as a platform where you can post a blog about your different services.