It’s quite understandable why some dentists and SEO specialists are finding it hard to keep up with the ever-changing demands of dental SEO. The reason for this is search engines such as Google are constantly developing and adjusting their algorithms to reflect new information and standards.
But you need not fret because there are some useful tips you can find here that are time-tested to be effective when it comes to enforcing and strengthening your practice’s dental SEO.
Choose long-tail keywords
The problem with most websites is not only that they fail to use the proper keyword for their site but they choose the most common ones that people use on search engines. You would want to use a long-tail keyword for each webpage because there is less competition there.
It’s hard to rank for a general keyword like dentists but it’s more probable for your page to get a top rank if you use a more specific keyword such as “dental services Lakeland Florida.” There is less competition for this keyword so Google is more likely to index your page.
Use latent semantic indexing (LSI)
Latent semantic indexing or LSI is the method that search engines use to compare relationships between terms and concepts. For dental SEO, what you can do is scroll to the bottom of the page to find the “related searches” list.
The list will contain the terms that Google uses to index pages relating to the topic you initially entered on the search bar. You can use these terms to improve your SEO ranking and web visibility.
Aim for an easy-to-read content
Be careful with using dental jargons and other technical words in your blog post. You can use the Flesch Readability Test to determine how readable your text is. It should be understood by a 13-year-old or someone who has zero knowledge about dentistry.
Place your keywords strategically
Your keywords should not just be anywhere in your content. They should be placed strategically. As a general rule, your keyword should appear on the headline, one of the subheadings, and a couple more times in your main text. Aim for a 2% keyword density if you want Google to “recognize” your webpage.
Using keywords in your URL
It will be easier for your target audience to remember your site’s URL if it’s not more than 70 characters and it includes the keyword, specifically local keywords. Google also loves identifying URL addresses with the right keywords in them.