For many businesses, social media is more than just something to stay in contact with your loved ones or a place to watch funny cat videos. In the right hands, social media can play a huge part in helping your business grow. This holds true for many dental practices. It is not surprising that plenty of dental practices have taken to hiring a dental marketing company to handle their marketing.

One of their primary tools to help accomplish your practice’s marketing goals is social media. As wide as social media has gotten, when done right, it can be a good source of patient conversions and a way for you to engage with your patients. Here are some ways that your dental marketing company uses social media to boost your dental practice.

Engage with users

As much as possible, you should be handling your dental practice’s social media presence, but when you’re busy running your dental practice, it can be difficult to juggle too many things at once.

You can either outsource your social media to a dental marketing company or hire somebody to focus on social media for your practice. No matter your decision, it’s important to hire someone who can adequately engage with users who interact with your social media content.

Users often reach out through social media, and it’s always a good idea to engage with them in order to help them out and boost your practice’s online presence.


Social media has the ability to reach out to a wider audience compared to any other marketing strategy. The ease of simply sharing something on your social media page and having others share it with their online friends has allowed the opportunity to reach a wide audience with just one post.

A good idea to take advantage of this is by promoting a certain service or deal on your social media that encourages your users to share it with their social media in order to reach a wider audience.

Create informative content

Social media can also be used as a place to publish relevant, highly informative content related to the dental industry for users to read.

Creating content like this helps you establish yourself as an authority for people to turn to when they have any questions about dental services or the dental industry that they need answering.

It’s important that your dental marketing company or you take the time to make sure that the content that you create is factually true in order to retain your reputation as an informative authority.