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When it comes to stepping up your marketing game for your dental practice, having dental websites designed and developed for your practice isn’t enough. You also have to learn how to use your website and work it to your advantage.

One of the ways to do that is by incorporating certain specific pages into your website that are absolutely needed if you’re looking to make the most out of your dental websites. Here are some of the most important pages that you should be including in your dental website.

Social proof

When you choose a dentist, you want to work with a dentist that is guaranteed to provide good dental treatment. However, there is no definite way of determining if your chosen dentist does good work until you actually undergo that treatment.

Fortunately, social proof in the form of testimonials and reviews exist. This page is important to incorporate in a dental website because it lets potential patients know that your previous clients are satisfied with your services and quality. Potential patients are more likely to trust a dentist with testimonials from previous patients.

About us

In line with trusting a dentist, another important page for your website is the “About Us” page. This page is where potential patients can learn more about the dentist and their qualifications.

Having an About Us page reassures the patients and lets them know exactly who is going to be performing the dental treatment on them.

Appointment page

Plenty of customers nowadays prefer doing everything online, and the dental industry is no different. When users find your website and are interested in booking an appointment with your practice, they would prefer to do it all from one website.

It’s important to incorporate an appointment page on your dental websites in order to give patients the option of booking an appointment from your page. However, for those who want to learn more information about your services and practice, you should include a contact form and additional contact information.

Services and payment options

One of the main reasons why potential patients visit dental websites is to learn more about the services that a certain dental practice offers. Including the list of services you offer and how patients can pay for them lets them know exactly what to expect when they come to your practice.

You should avoid including the cost of services on your website however because it is difficult to give an accurate price quote without seeing the actual case itself.