If you’re running any kind of business and you want to boost your presence on the internet, the importance of dental SEO cannot be emphasized enough.
A dental practice will benefit most from having a dedicated website and social media accounts so past clients can reach out to you with ease while potential clients can find valuable information.
The first step to effectively using SEO in your marketing campaign is searching for relevant keywords that you will use in your blog posts, meta descriptions, alt text, and many more.
But really, where and how should you use your dental SEO?
On your blogs
Your website should include a webpage where your blog articles will be posted. You can write anything here—from the most mundane to the really specific stuff, though we always suggest writing about your niche, which is dental practice. Your readers would want to know the different products and services being offered by your clinic.
This is where you can explain to them which services they need for every dental problem they may be facing. This is your chance to engage with your customers and discuss to them the importance of a healthy set of teeth.
On your images and videos
You don’t think your images need dental SEO? You images have file names, right? They also have captions, meta descriptions, alt text, etc.
All of these must have the relevant keywords because Google can basically detect these keywords on your images. Google loves images and videos, so when your images and videos are properly labeled using the correct SEO, the search engine will rank your page higher.
That’s basically what you are aiming for when you use keywords on your images and videos. You want Google to tag your website as a relevant source of information about the dental industry.
The dental SEO should be present in every facet of your website, even on your social media accounts like Facebook, Twitter, and Instagram.
On Instagram, for example, it is now possible to add an alt text on the photos or videos that you post. This will allow Google to “read” and find your post even if something went wrong and no photo or image appeared.
The alt text will serve as a caption describing the image or photo if Instagram failed to launch correctly or if the internet signal was low and it could not load the image in its entirety.